Independent design studio · Jakarta
Distinctive websites for ambitious teams.
We design like an art director, build like an engineer, and ship like we own the consequences. Eight years and 84 sites in market.
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Recent journal
Notes from the studio.
ColorApr 12, 2026
OKLCH is the right color space for design systems in 2026.
Hex is convenient. RGB is everywhere. But OKLCH is the only space where 'one step lighter' actually looks like one step lighter — across every hue.
ProcessMar 21, 2026
Stop using Lorem Ipsum.
Real copy reveals problems lorem hides — line breaks that wreck headlines, em-dashes the designer didn't plan for, names too long for the avatar circle.
EngineeringFeb 4, 2026
We deleted our component library.
After two years and 240 components, we shipped a site that used 11 of them. So we deleted the rest and rebuilt around composition.
84sites shipped
4.9client review avg.
8 yrin market
0outsourced