Case Study · 2026
Lengkong Coffee, ground up.
A brand site, ordering integration, and a custom CMS for a single-origin coffee roaster in Jakarta.
Client
Lengkong Coffee
Year
2026
Scope
Brand site · CMS · ordering
Duration
6 weeks
Across the build.
Brief
From a Google Sheet menu to a brand that ships.
Lengkong arrived with a beautifully shot Instagram, three hand-drawn menus, and an aging Squarespace site that loaded their hero image at 3.2MB. They needed a real brand site — fast — that could carry ordering through Q4 and survive a print magazine feature. We ran a 5-day discovery, picked the editorial-magazine direction, and built it on production-grade infrastructure. Custom CMS shaped around the three things their team actually edits: menu, hours, events. We launched in week 5, one week ahead of schedule. First week post-launch: orders 2.3× pre-launch baseline. Magazine feature drove 18,000 visitors with no degradation.
“We came in with a Squarespace site and a print feature on the way. Bob & Co. shipped on time, the CMS is exactly what we needed, and orders nearly tripled.”